Seems like in today’s competitive World fresh ideas is gold dust. But, ever imagined how people generate fresh ideas? Do you think it requires a genius to generate fresh ideas? Do you think fresh ideas are rare and complicated? The answer is NO. First of all we should understand that generating fresh ideas is not a rocked science. Therefore easy to generate fresh ideas
Rather, If I tell you that you just need to remember one word to generate unlimited fresh ideas, isn’t it wonderful? You must be already curious to know what the word is. The word is SCAMPER, which stands for Substitute, Combine, Adjust, Modify, Put to other uses, Eliminate, Reverse. Let’s look at each element carefully, I request your undivided concentration as SCAMPER will help you in all phases of life.
Substitute comes up with another topic that is equivalent to the present topic
Combine adds information to the present topic
Adjust identifies ways to construct the topic in a more flexible and adjusted material
Modify creatively changes the topic
Put to other uses identifies the possible scenarios and situations where this topic can be used
Eliminate removes ideas or elements from the topic that are not viable
Reverse, Rearrange evolves new concept from the original concept
1. SUBSTITUTE: First of all, think about substituting part of your product/process/service for something else. By looking for something to substitute you can often come up with new/fresh ideas. Most noteworthy is substitution gives you more options.
Typical questions: What/How can I substitute to make an improvement? What if I exchange this for that and see how it works? How can I substitute the place, time, materials or people?
2. COMBINE: Because thinking about combining two or more parts of your problem/opportunity to achieve a different product/process/result or to enhance synergy.
Typical questions: What materials, features, processes, people, products or components can I combine? Where can I build synergy?
3. ADAPT: Rather think about which parts of the product/process could be adapted to remove the probortunity or think how you could change the nature of the product/process.
Typical questions: What part of the product could I change? And in exchange for what? What if I were to change the characteristics of a component?
4. MODIFY/DISTORT: As a result changing part or all of the current situation, or to distort it in an unusual way. By forcing yourself to come up with new ways of working, you are often prompted into an alternative product/process.
Typical questions: What happens if I warp or exaggerate a feature or component? May be I can modify/distort the process in some way?
5. PUT TO OTHER PURPOSE : As a result you might be able to put your current solution/ product/process to other purposes, or think of what you could reuse from somewhere else in order to solve your own problem/opportunity. You might think of another way of solving your own probortunity or finding another market for your product.
Typical questions: What other market could I use this product in? Who or what else might be able to use it?
6. ELIMINATE: May be what might happen if you eliminated various parts of the product/process/problem or opportunity and consider what you might do in that situation. This often leads you to consider different ways of tackling the problem or opportunity.
Typical questions: What would happen if I removed a component or part of it? May be I would achieve the solution without the normal way of doing it?
REARRANGE/REVERSE: As a result what you would do if part of your problem opportunity/product/process worked in reverse or done in a different order. What would you do if you had to do it in reverse? You can use this to see your problem/opportunity from different angles and come up with new ideas.
Typical questions: May be I can do the other way round? What if I reverse the order it is done or the way it is used? How would I achieve the opposite effect?
As a result SCAMPER helps you think creatively, alone or in a group, novel solutions emerge when those involved force themselves to think in a completely different way. Most of you must have heard of the saying “Necessity is the mother of all inventions” Hence, using any or all of the seven thinking approaches listed above will help produce surprising and sometimes very useful results.
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